The top three brands mentioned in the all-important world of social media are Ford, Lincoln and GM according to Vitrue a leading social media marketing company. Vitrue based its findings on the amount of chatter surrounding various automotive brands through social media websites including Twitter, MySpace and Facebook as well as across the blogosphere.
Top 20 Automotive Brands
Vitrue says that their survey covered the first three months of 2009, resulting in ranking for the Top 20 automotive brands as follows:
1. Ford
2. Lincoln
3. GM
4. Honda
5. BMW
6. Mercedes
7. Dodge
8. Ferrari
9. Toyota
10. Suzuki
11. Jeep
12. Nissan
13. Cadillac
14. Audi
15. Porsche
16. Kia
17. Subaru
18. Chrysler
19. Volvo
20. Chevrolet
“We strongly believe that the most successful and innovative automotive brands going forward will embrace social media as a foundational communication vehicle to connect with their consumers” said Reggie Bradford, CEO of Vitrue. “Consumers will play the most important role in development of this next generation of the automotive industry. Car companies must look to social media as a more influential, effective and efficient way to start a dialogue with their consumers.”
My Findings Have Been Confirmed
My personal experience working with the auto industry is that Ford and General Motors have an edge over all others and are willing to back what they do by reaching out to social media users including bloggers and freelance writers. Whether the news is good, bad or indifferent, all automakers need to harness the internet to connect with web users. Those brands that remain active online can help shape their destiny.
The Vitrue SMI — which is proprietary software used by the company to measure web chatter was designed last fall to help marketers understand how to benchmark their standings. Vitrue SMI gives the industry a gauge to help define who is winning in the social space.
Top 100 Brands Overall
This past January, Vitrue announced their first ever top social brands of 2008 which compiled the top 100 brands overall. As of now, Vitrue is digging down to see who is effectively utilizing social marketing practices within the automotive vertical. The Vitrue SMI is the first tool to measure word of mouth and provides a simple and comprehensive snapshot of what people are talking about on the social web.
So the next time that you’re leaving a comment on a blog, a tweet on Twitter, or making some other reference to your favorite ride, please know that what you’re saying is being picked up and analyzed by Vitrue and much of the rest of the auto industry.
Source: Vitrue.com
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