Funeral Home Ads Use Hearses to Make a Point

If you live in the Seattle area, you may have seen some new advertisements on the back of metro buses and other places for the Evergreen Washelli Funeral Homes. The ads seem more like a public service than an actual advertisement, but they are still rather effective.

Evergreen Washelli Funeral Homes are using the space to encourage people to put down their cell phones when they are driving. The advertisement reads, “OMG dnt txt and drive…We’d hate to be your new service provider.” There is also a picture of a hand texting on a cell phone while behind the wheel of a car.

Sarah Geiger, the manager of the funeral home, said the company walked a “fine line” with this campaign. “Before, the advertising we had done was along the lines of honor, love and cherish and remember,” she explained. However, they made the change because they just did not think those types of ads were “catchy.”

The first bus ad the creative team came up with showed a Cadillac hearse with a tagline that read, “Don’t drink and drive. We’ hate to be your designated driver.”

The team still has several more ideas for ads that are coming up in this particular campaign. Do you have any clever ideas that would make great advertisements?