Introduced as the concept 200EX at the 2009 Geneva Auto Show in March, Rolls-Royce quickly followed up in April by giving the saloon its rightful name: Ghost.
Ultra luxury automobile manufacturer Rolls-Royce has assigned a name to the RR4 (200EX concept), its long planned “Baby Rolls” model. Keeping with all things ethereal, the Ghost will now join the Phantom and its many versions to complete the Rolls-Royce fleet.
On Display In Shanghai
Rolls-Royce used the Shanghai Motor Show as the backdrop for its announcement of the all new model line, an automobile which will be built at the company’s Goodwood manufacturing facility on the south coast of England later in 2009.
In a news release announcing the Ghost, Rolls-Royce Motor Cars CEO, Tom Purves, said, “We are delighted to formally announce the Rolls-Royce Ghost. It is one of the most revered names in the automotive industry, evoking images of adventure and technical innovation. The name reflects this new model’s breadth of abilities. The first cars to bear the Ghost name were known not only for impressive dependability and refinement but also great flair and style. This car will be the first in a new generation of models to carry this evocative name and will give us two pinnacle product lines – Phantom and Ghost.”
Now Owned by the BMW Group
Founded by Charles Rolls and Henry Royce in 1904, the Silver Ghost was one of the earliest models built by the British luxury car maker, seeing production from 1906 to 1926. Since then, several more models have come and gone in addition to its Bentley line. Today, Rolls-Royce is owned by the BMW Group while Volkswagen AG owns Bentley.
Rolls-Royce says that the Ghost will be built on its own assembly line in the UK, but will share paint, wood and leather workshops with the Phantom series of cars. In addition, the Ghost will share some components with the BMW 7-Series including the engine and the transmission.
Today, the Phantom line includes the standard saloon model, an extended wheelbase version as well as the Phantom Drophead Coupé and Phantom Coupé.
Source: Rolls-Royce Motor Cars
See Also — Is A Packard Revival Feasible?
No comments:
Post a Comment