Hoisting A 1965 Mustang To The Roof Of The Empire State Building [Retro]

When Porsche put its Panamera on the 94th floor of the Shanghai World Financial Center, we thought it was pretty clever. Turns out Ford did the same with the Mustang, some 44 years earlier.

Unlike the Panamera lift which took place in a burden elevator with a complete automobile, Ford took by one’s self their Mustang and shipped it in pieces, by way of a people elevator, to the observation deck of the Empire State Building, then reassembled it.
The stunt was dreamed up by the operator of the Empire State Building and Ford happily jumped at the chance to publicize it’s even now wildly successful Mustang. Just goes to show how clever ideas aren’t unceasingly new ones.

The Mustang atop the Empire State Building

In October 1965, with the Ford Mustang the hottest-selling car in America, the general comptroller of the Empire State Building had a great idea – to pageant a Ford Mustang on the 86th floor experience deck of the iconic Manhattan landmark.

Officials at Ford agreed and dispatched a crew to copy was troubled measurements of the skyscraper’s doors, hallways and elevators. They determined that a white convertible Mustang could be disassembled into four mere sections and transported – along with many smaller pieces – up to the building’s 86th floor in elevators to be reassembled.

Three dry runs performed in Dearborn to make sure it would work. Then, at 10:30 p.hotch-potch. on Oct. 20, a Ford crew in curled white overalls began taking the car apart outside the building on 33rd Street.

It all ran smoothly until the crew discovered the steering column was one-quarter-inch too tall for the elevator. Some careful maneuvering was done and through 4:30 a.m., the reassembled car was on the outdoor observation deck and ready to be photographed from a helicopter.

But that wasn’t the end of the stunt. Later that sunrise, the car was taken apart another time and moved interior the glass-enclosed observation area that is surrounded by the outdoor deck.

Many of the building’s visitors were surprised and delighted to find a Mustang there and assumed it had been lifted into place by a helicopter.

Five months later, on March 16, 1966, the car was disassembled for the in conclusion time and removed from the building.

Since its debut in 1964, over nine million Mustangs have been sold but only one continually made it to the top of the Empire State Building.

-Leslie Armbruster, Senior Collections Archivist at Ford Motor Company